Kate Thrasher is the person you call when you need someone to engage others in a vision and drive momentum in business ventures, projects, or causes.
Since 1986 Kate has built and operated highly regarded, award-winning companies that provide products and services to the public and private sectors. She has led high-profile projects for major international events with a record of firsts and excellent results.
Kate has helped raise millions of dollars for not-for-profit organizations participating in every aspect of fund development from the due diligence to campaign roll-out and making the ask. Her starting point is “what do they want and what do we need?” The outcome is win-win.
To Kate, “win-win” is more than a concept and for her it is never a tired cliché. It is the foundation of her working philosophy. She excels at creating it, lives by it, and it defines her competitive advantage. With it, ideas take flight because of understanding and buy-in and she has many coups to prove it.
A businesswoman with a marketing background, Kate is retained by clients in a broad range of industries, corporate and not-for-profit sectors to help boost business, enhance corporate presence, or revamp their strategic direction. She is one of the few professionals who has expertise in and fully utilizes the full marketing suite—advertising, public relations, publicity, promotions, and personal selling—ensuring a high return on a client’s financial investment in a project.
Kate has been described by colleagues as one who exhibits a remarkable enthusiasm, energy, and endurance in conducting her work. These attributes fuel her ability to attract high calibre people, gain funding, transform obstacles into opportunities, and create environments in which everyone wins—clients, colleagues, staff, volunteers, suppliers, government agencies, and members of the community. As a result, business gets done and projects flourish.
Kate employs what she calls “circle or no boundaries thinking” and she applies this mindset to create never-done-before strategies that ensure high quality and top performance and to deliver seemingly impossible results when challenges arise.
Her approach to work is “what a job needs, it gets in action, attitude, concentration, enthusiasm hours and intelligence.”
Kate is the consummate entrepreneur…with a twist. She is a potent blend of creativity and practicality an unusual combination that ensures innovative ideas and strategies are grounded. She sets financial direction and manages or is accountable for multi-million dollar budgets and funding. The result is a more than twenty-five year career of building and leading profitable businesses and on-budget projects that have considerable impact on individuals and the community.
Her personal mission is one of service to the community and she has given this focus life through her business endeavours and leadership roles on various Boards and Committees of high profile business, arts, sports and tourism organizations in Calgary.
